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Hello Actors!  

I hope all of you found the idea of asking for help… well, helpful. :)  

In this article I want to talk about agents. The right agent and agency is one of the most important factors in building your career as an actor, so finding the right one is also very important. Here is the most common way to be successful when pursuing an agent. 

First, go to your local Theater Arts bookstore (or a bookstore with a Theatre Arts section) and buy a directory of the local talent agents.  In Los Angeles for example (or NY, London, or Toronto), you could go to Samuel French bookstores.  They have directories which are regularly updated and published.  And if you already have an old one laying around – go get a new one!  Agents, like many other professionals, will move from agency to agency and you want to get the most current information.  

Once you get your listing, look through the descriptions and find the specialties of the different agencies, such as children, models, character actors, leading women or leading men. You want to target the agents who fit your type. Remember in the earlier article about how you should find out your type? This is one reason why.  When just starting out you generally want to submit to Boutique (smaller) or mid-level agencies.

Also, if you are just starting out as an actor, my suggestion is to start with commercials. Target the commercial department of an agency first, especially if you are non-union (not a member of SAG or AFTRA). That way, once you get in with the commercial department, your chances of being seen by the theatrical department increase greatly. 

Once you have narrowed down your list to agencies that would cater to your type, find out if any of your friends or contacts know any of the agents you’re targeting or are represented by them. Ask them about their experiences with the agency and if they can give you a reference. 

Next, submit your headshot and resume to the agent, with a brief cover letter introducing yourself. Be sure to do your homework on the person you are submitting too and address them by name if possible. Be creative and enlighten them on your type and what makes you different from all the other actors they come in contact with. 

Once you’ve submitted your “pack” you’ll want to: 

    * Follow up with a call and a postcard in a couple weeks if you haven’t heard from them. Sometimes agents get busy and they let submissions pile up on their desk (they get a lot of them) so it takes a while to look through all of them.

    * Send invitations to all of your performances to agents whom you have targeted.

    * Perform in carefully selected showcases.  They can be expensive so be sure to find out which agents are attending first.

    * Be persistent but not annoying. Update agents on your activities every 2 to 3 months. That means you have to be active so you’ll have things with which to update them.

Now go get em!

What you really need to know about your agent, is yes they work for you… It is their job to get you auditions, and then negotiate a price for you to act once you book the job.

It is really as simple as that, nothing really more and not that much less.  

Some actors kiss their agents ass constantly, thinking it will help, it will not… and it will make you look stupid.  The best way to deal with your agent is to get call backs and book work.

There is nothing acceptable about blowing an audition, being late, etc…  NOTHING!  Sure there is the occasional problem, that is life… but you need to do your very best at every audition that you go on.  The only way an agent will keep you on board is if they feel you are worth their time and money.

If a casting director calls them and says you were late, not prepared, and had a bad attitude… guess what… that one huge strike against you.

It costs an agent a ton of cash to have you on their list… if you are not booking work, you start to become worthless to them, and they WILL Dump you.

Calling your agent and asking for them to change your audition time, telling them its too far to drive, I cannot get out of work, school, etc… all a waste… you are seeking the quick path to no agent with this kind of treatment.  Again, the occasional issue is just that.

You should be in touch with your agent on a regular basis with good news, I just started a new class, I am in a play, I got new head shots, and the like… do not call them with problems, they do not need that.  They want to know one thing… that their investment of time and money in you is going to pay off.

So yes, bring them cookies or bagels on occasion!  And be a professional at all times!

If you start to get the attitude that they work for you and you are the boss… you are going to quickly be seeking a new one.  This only works for A list Celebrities, and even then… the majority of them do not treat their agent that way.

 

Food for thought!

- Frank

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